New packaging, same results.

2-in-1 Serum Mascara

$49 USD$39 USD
Instant longer lashes
Smudge- & sweat proof
Promotes hair growth
100% natural & vegan

Instantly achieve longer, fuller lashes with our best-selling mascara. The ultra-smooth formula glides on without clumping, flaking, or smudging and stays put all day, even through heat and humidity

Color: Perfect Black
Available Shipping calculated at checkout
30-day money-back guarantee

Try it worry-free. If our Long Lash Mascara doesn't give you the longer, fuller lashes you expect, you'll get your money back*

What makes it different?
  • Powered by our patent-pending LongLash Technology™ to instantly lengthen each lash from root to tip
  • 100% natural and clean ingredients to nourish your lashes
  • One perfect color that is perfect for everyone
  • Infused with growth serum ingredients
How to use?
  1. For the best lift and volume, start by curling your eyelashes with our special Eyelash Curler
  2. Start at the base of your lashes and glide the applicator upward to the tips. Apply additional coats while still wet to lock in long-lasting, smudge-free wear.
  3. Your lashes now look beautiful and you are ready for anything.
Ingredients

Content: 3mL

Aqua

Purified water that acts as the base of the formula, helping distribute ingredients evenly and hydrate lashes. (Vegan)

Hyaluronic Acid
Naturally derived and vegan-friendly, it helps hydrate and condition lashes by attracting and retaining moisture. (Vegan)

CI 77499 (Black Iron Oxide)
A deep, rich black pigment that gives lashes intense definition and color. (Vegan-friendly pigment)

Hydroxyethyl Cellulose
A plant-derived thickener that helps create a smooth texture and improves application without clumping. (Vegan)

Cucurbita Pepo (Pumpkin) Seed Extract
Rich in fatty acids and vitamins, this natural extract helps nourish and support lash strength. (Vegan)

Myristoyl Pentapeptide-17
A peptide compound that promotes the appearance of longer, fuller lashes by supporting natural growth. (Vegan)

Arginine
An amino acid that helps strengthen and condition lashes, reducing breakage over time. (Vegan)

Panax Ginseng Extract

A botanical extract known to energize and revitalize hair follicles, encouraging healthier-looking lashes. (Vegan)

Swertia Japonica Extract

A traditional herb extract that supports lash vitality and helps maintain a fuller look. (Vegan)

Acorus Calamus Root Extract
A plant extract used for its antioxidant and conditioning properties to help protect lashes. (Vegan)

Serenoa Serrulata (Saw Palmetto) Fruit Extract
Known to help support hair health and density, contributing to fuller-looking lashes. (Vegan)

Oligopeptide-10
A peptide blend that conditions lashes and supports their natural growth cycle. (Vegan)

Vitamin E (Tocopherol)
A plant-derived antioxidant that helps protect lashes from environmental stressors and retains moisture. (Vegan)

Shipping and returns

See our shipping policy and refund policy for current terms.

Loved by 40,000+

Linda
Linda
Verified purchase

"At 56, I’ve tried just about every mascara out there—and this is the first one that truly impressed me. It gives my lashes an instant lift without clumping, and after a few weeks, I actually noticed they felt stronger and looked fuller. Finally, something that works and cares for mature lashes."

Su
Su
Verified purchase

"I’m 62 and my lashes have thinned out over the years, but this mascara made a real difference. It defines beautifully without smudging, even on warm days, and I love knowing it’s also helping my lashes grow back healthier. It’s become part of my everyday routine."

Serena
Serena
Verified purchase

"I was skeptical, but at 54, I needed something gentle yet effective. This mascara goes on smooth, doesn’t flake, and somehow finds every tiny lash I thought I’d lost! After a month of use, my lashes seem fuller—even when I’m not wearing any. I’m genuinely impressed."

Cathy
Cathy
Verified purchase

"This is hands down the best mascara I’ve used. It gives me that lifted, defined look instantly, but what really sold me is how it actually improves my lashes over time. I’ve been using it daily for about a month, and my lashes feel stronger and look fuller—even when I’m not wearing makeup. It’s like a lash serum and mascara in one. "

Now and forever

Now and forever

We took the growth-boosting ingredients from our best-selling lash serum and infused them into the Long Lash Mascara. So while you enjoy instantly longer, fuller lashes, the formula works behind the scenes to strengthen and nourish your natural lashes over time.

  • Instant longer lashes

  • Promotes hair growth

97%

Saw longer lashes

Based on an eight-week independent customer panel
98%

Saw fuller lashes

Based on an eight-week independent customer panel
98%

Saw healthier lashes

Based on an eight-week independent customer panel

Lash-Loving Ingredients

Clean, nourishing formulas for longer, healthier lashes

Panax Ginseng Extract

Panax Ginseng Extract

Boosts circulation at the lash line and promotes healthy lash growth

Growth
Swertia Japonica Extract

Swertia Japonica Extract

Supports hair vitality and promotes lash density

Strengthening
Hyaluronic Acid

Hyaluronic Acid

Hydrates and conditions lashes for a healthier, fuller look

Hydrating

Why smooche?

smoocheOthers
100% natural
Growth promoting
Vegan
Cruelty free
Proven results

Frequently asked questions

How to apply?
  1. For the best lift and volume, start by curling your eyelashes with our special Eyelash Curler
  2. Start at the base of your lashes and glide the applicator upward to the tips. Apply additional coats while still wet to lock in long-lasting, smudge-free wear.
  3. Your lashes now look beautiful and you are ready for anything.
How is this mascara different?
  • Powered by our patent-pending LongLash Technology™ to instantly lengthen each lash from tip to root.
  • 100% natural and clean ingredients to nourish your lashes.
  • One perfect color that is perfect for everyone.
What are the ingredients?

Aqua
Purified water that acts as the base of the formula, helping distribute ingredients evenly and hydrate lashes. (Vegan)

Hyaluronic Acid
Naturally derived and vegan-friendly, it helps hydrate and condition lashes by attracting and retaining moisture. (Vegan)

CI 77499 (Black Iron Oxide)
A deep, rich black pigment that gives lashes intense definition and color. (Vegan-friendly pigment)

Hydroxyethyl Cellulose
A plant-derived thickener that helps create a smooth texture and improves application without clumping. (Vegan)

Cucurbita Pepo (Pumpkin) Seed Extract
Rich in fatty acids and vitamins, this natural extract helps nourish and support lash strength. (Vegan)

Myristoyl Pentapeptide-17
A peptide compound that promotes the appearance of longer, fuller lashes by supporting natural growth. (Vegan)

Arginine
An amino acid that helps strengthen and condition lashes, reducing breakage over time. (Vegan)

Panax Ginseng Extract

A botanical extract known to energize and revitalize hair follicles, encouraging healthier-looking lashes. (Vegan)

Swertia Japonica Extract

A traditional herb extract that supports lash vitality and helps maintain a fuller look. (Vegan)

Acorus Calamus Root Extract
A plant extract used for its antioxidant and conditioning properties to help protect lashes. (Vegan)

Serenoa Serrulata (Saw Palmetto) Fruit Extract
Known to help support hair health and density, contributing to fuller-looking lashes. (Vegan)

Oligopeptide-10
A peptide blend that conditions lashes and supports their natural growth cycle. (Vegan)

Vitamin E (Tocopherol)
A plant-derived antioxidant that helps protect lashes from environmental stressors and retains moisture. (Vegan)

Where do you ship to?

We offer free worldwide shipping to 65+ countries. Please see our shipping policy for your country and estimated delivery times.

Can I return my order?

All returns must be postmarked within fourteen (14) days of delivery. All returned items must be new, unused, and in their original packaging. See our return policy for more information.

Do I have to pay import duties and taxes?

No, you do not have to pay any import duties or taxes. We aim to provide a hassle-free shopping experience, so the price you see is the price you pay. There are no hidden fees or additional charges at delivery. This ensures that you can enjoy our products without worrying about extra costs.

The smooche difference

The smooche difference

  • Visible results instantly
    Visible results instantly

    Longer, fuller lashes from the very first application

  • Trusted by 100,000+ women
    Trusted by 100,000+ women

    Join thousands who made smooche their go-to mascara

  • Clean & cruelty free
    Clean & cruelty free

    Vegan formula with lash-nourishing ingredients

Claim offer

Customer Reviews

★★★★★

Overall rating: 4.8 / 5 from 264 reviews.

Kathleen J.✓ Verified★★★★★

Love this mascara. If you accidentally fall asleep in it no panda eyes in the morning. Whats more it removes really Easy with makeup remover.

2-in-1 Serum Mascara

Janet H.✓ Verified★★★★★

Lovely tubing mascara. Knack to applying but once you get it right, it is lovely. No flaking or panda eyes. Slides off with warm water. If smudge occurs whilst applying, it is best allowed to dry, as it will then flick or peel off.

2-in-1 Serum Mascara

Karen R.✓ Verified★★★★★

This mascara is great! It stays all day. No melting, flaking. Finds the smallest lashes, and feeds nutrition to them. I love this!

2-in-1 Serum Mascara

Stacey N.★★★★★

I have tried sooo many mascara over the years and they always dissapoint me. This one has not! It goes on nicely, doesn't 'bleed' inder my eyes so no panda eyes and seems to nourish my lashes as they ate much thicker. It is a little harder to remove than other mascaras so it takes a bit longer but I found rubbing a make up removing towel gently back and forth actiss the lashes for a while works well. Stays on through tears and even stayed on pretty well in the shower so i can understand why it wouldnt come off easy. To be honest I have actually worn it 2 days in a row a few times and it has remained the same, no smudging and no damage to my lashes. Love how long it makes my lashes look! I have finally found my favourite mascara at the ripe old age of 43!!

2-in-1 Serum Mascara

Anna L.★★★★★

I am 65 years old and I still have quite a lot of lashes but they are light. This is the ONLY mascara I can say I love. It goes on nicely and the more passes over it just makes my lashes longer and longer without the nasty lumps and sticking together. It doesn't smear and I can accidentally fall asleep and wake up and no racoon eyes. The color is awesome. So natural. I hope there's a real good sale soon so I can stock up and share with my girls.

2-in-1 Serum Mascara

Deborah B.✓ Verified★★★★★

I don't wear makeup because it feels a horrible make. This felt awesome. Thank you?

2-in-1 Serum Mascara

Melisa I.✓ Verified★★★★☆

It goes on perfect every time

2-in-1 Serum Mascara

Suzanne W.✓ Verified★★★★★

As always, never disappointed. Orders arrive quickly.

2-in-1 Serum Mascara

Karen M.✓ Verified★★★★☆

I really love the mascara it feels very lightweight and looks very nice on, one especially good point it does not clump like many others do. I had to take one star off because I like to take all makeup off at end of day and I find the mascara hard to remove. One personal note I have very shaky hands and eyes that blink so I often get some on my eyelids when applying which again becomes hard to remove. But I still like more than others I’ve used.

2-in-1 Serum Mascara

Chioma A.✓ Verified★★★★★

WOW , it gave me full lashes , and it stayed on for more than two even after nightly cleanse and shower. I like it. Not overwhelming.

2-in-1 Serum Mascara

Lisa W.✓ Verified★★★★★

Applies so smoothly, no clumps. Makes my feeble lashes look so much better. Love it.,

2-in-1 Serum Mascara

Customer photo